Consulting

Consulting  ( A business to business initiative from Care Finder®)

At Care Finder, we help you reach out to elder audiences for your products or services

The Eldercare Industry has opened opportunities for many businesses.

We work on specific go to market or management strategies to help your businesses reach this audience better.  Our work include

• Go to market strategies
• Specific business strategy
• Interim management
• Labor law compliances
• Preparing standard operating procedures and manuals
• Sales training and workshops
• Online strategy, research and implementation

Our assignments are long term – at least six months at a time and in many cases one year time frame.

• Launching products company in the senior space in Chennai :

Build, operate and Transfer ( BOT) one of the largest senior products companies.  We worked on the offline to online module for the player on an assignment basis.  Work included reaching creating a road map,  working on market promotions,  run the store in our office for nearly a year and then handling a smooth transition to a commercial space.

• Represented one of the largest and most professional players in the exhibition and knowledge space.

Created a market for them in Southern India.    The work included popularizing the brand,  working with sponsors for events and helping conduct knowledge series.  Worked the B2B and B2C initiatives

• Handling audit of NGO’s and day care centers funded by the Government of India

For one of the largest players in this segment.  

Work included visiting and evaluating facilities as per guidelines provided,  cover audit perspectives and reporting.

• Sales processes for a large retro fitting organization

Mystery shopping and evaluating sales effectiveness of campaigns of a global retro fitting ( senior toilets) .  Working along with their sales team to re-draw and re position the products to consumers and the decision influencing group.

• Communication strategy for senior living player

Worked on a clear communication strategy for a retirement community.  The work involved mapping stake holders, influencers and consumers.  Directing a clear communication plan for recall and effecting better sales.

• Training co ordination for medical company to reach out to NGO’s & individual groups

Worked with a leading pharma company to reach out and do specific programs to NGO’s and public health departments.  This was around awareness creating for dementia and Alzheimer’s.

• Conducting knowledge series to foster B2B connects

Have conducted two successful knowledge B2B events under brand and style “Trends and challenges in eldercare” in Chennai and Bangalore.

• Feasibility study and advisory

Done feasibility studies and data pull for organizations wanting to foray into setting up senior living facilities.   The factual studies helped our clients take informed decisions.